About Jen

The Foundation

If you have ever looked at a deal and thought there has to be a better way, you are in the right place. Whether you are an investor trying to close more deals, an agent sitting on a distressed listing with no clear path forward, or someone facing foreclosure with no idea where to turn, I focus on the strategies that traditional lenders and conventional thinking often overlook.

I built my foundation on the belief that real estate rewards those willing to think differently. Creative thinking can uncover opportunities conventional financing often misses, and that philosophy has shaped every stage of my career—from creative finance and commercial property management to land strategy, affordable housing, and development consulting. As technology, AI, and new financial models continue to reshape the industry, the ability to adapt and evaluate opportunities from multiple angles matters more than ever. That is the perspective I bring to every client and every deal.

OVER A Decade of Creative Strategy

My foundation in creative finance started with a seller financing structure most people would have walked away from. I did not walk away. That decision set me on a path of going deeper into the strategies that can open doors conventional financing often keeps closed.

Over the past decade, I have continued building that knowledge through hands-on experience and specialized real estate education. Through Pace Morby’s SUBTO community, I expanded my understanding of subject-to transactions and complex seller financing structures. Veena Jetti’s Mastering Multifamily strengthened my skills in underwriting, T-12 analysis, broker outreach, and capital strategy. Construction Mastery 101 gave me a stronger working knowledge of framing, electrical, plumbing, inspections, and the construction process, helping me communicate more effectively with builders and contractors during development engagements. Wraps 101 further developed my understanding of wraparound mortgage structures, including existing loan analysis, interest rate spreads, due-on-sale considerations, and how these transactions are structured from contract through closing.

My background in commercial property management started in college, including CAM reconciliations, leasing operations, REO management, and tenant relations—brings an operational perspective to the way I evaluate real estate. I obtained my real estate license early in my career and have also managed Section 8 rental portfolios, giving me experience with housing from both the investment and resident sides.

Advocacy and Strategic Consulting

My involvement in affordable housing did not begin at a conference or industry event. It began the day I handed keys to a family who needed a safe place to call home.

Having personally managed my own Section 8 housing, I have experienced the compliance, operational, and management challenges that often make investors and property owners hesitate to enter the affordable housing space. That experience stayed with me and deepened my commitment to housing as both a business and a tool for stronger communities.

Over time, that commitment led me to become involved with organizations such as the Women’s Affordable Housing Network, Novogradac and the National Low Income Housing Coalition, where I continue expanding my knowledge, relationships, and understanding of the policies and systems shaping affordable housing nationwide.

Staying actively connected to the leadership and policies shaping Atlanta's built environment is central to my work. From attending the 2026 inauguration of Andre Dickens, Atlanta's 61st mayor, to engaging with key city officials at Atlanta City Hall, I prioritize being in the room where real estate, policy, and housing decisions are made.

My participation in landmark industry forums includes the 2025 Affordable Housing Developers Event, Atlanta's Developer Day, the 2026 Affordable Housing Conference and Awards, and community conversations such as Racial Zoning: Divided by Design*, featuring Mayor Andre Dickens and Courtney English, hosted by Rose Scott and WABE. These experiences allow me to cultivate meaningful civic relationships, advocate for inclusive development, and remain at the forefront of the policies driving Atlanta forward.

Working alongside active affordable housing projects has given me a deeper understanding of how many moving pieces must align for a development to succeed. Financing, compliance, public funding, legal documentation, equity partners, lenders, consultants, contractors, community stakeholders, insurance, closing requirements, and ongoing coordination all play a role. That exposure has strengthened my ability to anticipate challenges, ask better questions, understand how decisions affect the broader project, and help clients prepare more strategically before reaching critical development milestones.

Looking back, each chapter of my career has prepared me for the next. Creative finance taught me how to structure opportunities and think differently about capital. Commercial property management taught me operations and asset-level decision-making. Construction education strengthened my understanding of how projects move from concept to completion. Affordable housing expanded my perspective on community development, public-private partnerships, layered financing, and the responsibility that comes with creating housing that must be both financially viable and responsive to the communities it serves.

Today, I bring those experiences together through my development advisory work, supporting churches, nonprofits, landowners, and emerging developers as they evaluate opportunities, strengthen project readiness, organize development teams, navigate early-stage decisions, and move projects closer to execution.

My goal is simple: to help clients enter the development process more informed, more prepared, and better positioned to make sound decisions before significant time and capital are committed.

Author and Thought Leader

I believe knowledge is one of the most powerful tools on any wealth-building journey. I have authored three books designed to help investors, agents, and entrepreneurs make more informed real estate decisions:

Real Estate Foreclosure Guide - The Real Estate Foreclosure Guide is a comprehensive 220-page resource covering foreclosure navigation from every angle, including lender strategy, defense tools, and creative acquisition frameworks for investors. (3rd Edition - coming 2027).

Land Profits Unlocked - Published January 2026, this book provides a practical framework for finding, developers perspective, from evaluating, and profiting from land opportunities without the challenges of renovations, tenants, or traditional property management.

Land Locked Mastery - Published January 2026, covers access rights, easements, and the deal killers that most land investors never see coming until it is too late.

Work With Me

I work with developers, investors, agents, and property owners who are ready to move forward with a clear strategy. Today, my focus is real estate development and complex acquisitions: helping clients evaluate feasibility, structure financing, and plan execution before they commit capital.

My approach is hands-on and practical. I look at a project the way it will actually perform, from site and zoning considerations to budget, timeline, capital structure, and the team needed to get it built or stabilized. When a project requires financing, I help clients evaluate their options and connect with lending partners suited to the deal, whether for acquisitions, construction, or commercial projects.

Creative finance strategy, deal analysis, and land consulting remain part of how I serve clients, but every engagement shares the same goal: helping you take the next step with clarity, preparation, and the right plan in place.

If you're ready to move forward on your next deal or development project, book a consultation below and let's get to work.

Book Your Consultation Here